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SEO is easy. The EXACT process we use to scale our clients' SEO from 0 to 200k monthly traffic and beyond

Hey guys!
There's a TON of content out there on SEO - guides, articles, courses, videos, scams, people yelling about it on online forums, etc etc..
Most of it, however, is super impractical. If you want to start doing SEO TODAY and start getting results ASAP, you'll need to do a TON of digging to figure out what's important and what's not.
So we wanted to make everyone's lives super easy and distill our EXACT process of working w/ clients into a stupid-simple, step-by-step practical guide. And so we did. Here we are.
P.S: startups, and seo loved the guide, so I thought you guys might like it too.

A bit of backstory:

If you guys haven't seen any of my previous posts, me and my co-founder own an SEO/digital marketing agency, and we've worked w/ a ton of clients helping them go from 0 to 200k+ monthly organic traffic. We've also helped some quite big companies grow their organic traffic (from 1M to over 1.8M monthly organic), using the exact same process.
So without further ado, grab your popcorn, and be prepared to stick to the screen for a while, cause this is going to be a long post. Here's everything I am going to cover:

Step #1 - Technical Optimization and On-Page SEO

Step #1 to any SEO initiative is getting your technical SEO right.
Now, some of this is going to be a bit technical, so you might just forward this part to your tech team and just skip ahead to "Step #2 - Keyword Research."
If you DON'T have a tech team and want a super easy tl;dr, do this:
If you’re a bit more tech-savvy, though, read on!

Technical SEO Basics

Sitemap.xml file. A good sitemap shows Google how to easily navigate your website (and how to find all your content!). If your site runs on WordPress, all you have to do is install YoastSEO or Rankmath SEO, and they’ll create a sitemap for you. Otherwise, you can use an online XML Sitemap generation tool.
Proper website architecture. The crawl depth of any page should be lower than 4 (i.e: any given page should be reached with no more than 3 clicks from the homepage). To fix this, you should improve your interlinking (check Step #6 of this guide to learn more).
Serve images in next-gen format. Next-gen image formats (JPEG 2000, JPEG XR, and WebP) can be compressed a lot better than JPG or PNG images. Using WordPress? Just use Smush and it’ll do ALL the work for you. Otherwise, you can manually compress all images and re-upload them.
Remove duplicate content. Google hates duplicate content and will penalize you for it. If you have any duplicate pages, just merge them (by doing a 301 redirect) or delete one or the other.
Update your ‘robots.txt’ file. Hide the pages you don’t want Google to index (e.g: non-public, or unimportant pages). If you’re a SaaS, this would be most of your in-app pages. ]
Optimize all your pages by best practice. There’s a bunch of general best practices that Google wants you to follow for your web pages (maintain keyword density, have an adequate # of outbound links, etc.). Install YoastSEO or RankMath and use them to optimize all of your web pages.
If you DON’T have any pages that you don’t want to be displayed on Google, you DON’T need robots.txt.

Advanced Technical SEO

Now, this is where this gets a bit more web-devvy. Other than just optimizing your website for SEO, you should also focus on optimizing your website speed.
Here’s how to do that:
Both for Mobile and PC, your website should load in under 2-3 seconds. While load speed isn’t a DIRECT ranking factor, it does have a very serious impact on your rankings.
After all, if your website doesn’t load for 5 seconds, a bunch of your visitors might drop off.
So, to measure your website speed performance, you can use Pagespeed Insights. Some of the most common issues we have seen clients facing when it comes to website speed and loading time, are the following:
Want to make your life easier AND fix up all these issues and more? Use WP Rocket. The tool basically does all your optimization for you (if you’re using WordPress, of course).
Lastly, if you want to validate the website speed optimization changes you've made, or if you simply want to test how your current site is performing, you can use Google Page Speed Insights*.*
In May 2020, Google rolled out its Core Web Vitals update, which in layman terms means starting next May (2021), the three most important website load speed metrics you will need to worry for ranking will be:
  1. LCP - Largest Contentful Paint -> under 2.5s
  2. FID - First Input Delay -> under 100ms
  3. CLS - Cumulative Layout Shift -> under 0.1

Step #2 - Keyword Research

Once your website is 100% optimized, it’s time to define your SEO strategy.
The best way to get started with this is by doing keyword research.
First off, you want to create a keyword research sheet. This is going to be your main hub for all your content operations.
You can use the sheet to:
  1. Prioritize content
  2. Keep track of the publishing process
  3. Get a top-down view of your web pages
And here’s what it covers:
Now that you have your sheet (and understand how it works), let’s talk about the “how” of keyword research.

How to do Keyword Research (Step-by-Step Guide)

There are a ton of different ways to do that (check the “further readings” at the end of this section for a detailed rundown).
Our favorite method, however, is as follows…
Start off by listing out your top 5 SEO competitors.
The key here is SEO competitors - competing companies that have a strong SEO presence in the same niche.
Not sure who’s a good SEO competitor? Google the top keywords that describe your product and find your top-ranking competitors.
Run them through SEMrush (or your favorite SEO tool), and you’ll see how well, exactly, they’re doing with their SEO.
Once you have a list of 5 competitors, run each of them through “Organic Research” on SEMrush, and you'll get a complete list of all the keywords they rank on.
Now, go through these keywords one by one and extract all the relevant ones and add them to your sheet.
Once you go through the top SEO competitors, your keyword research should be around 80%+ done.
Now to put some finishing touches on your keyword research, run your top keywords through UberSuggest and let it do its magic. It's going to give you a bunch of keywords associated with the keywords you input.
Go through all the results it's going to give you, extract anything that’s relevant, and your keyword research should be 90% done.
At this point, you can call it a day and move on to the next step. Chances are, over time, you’ll uncover new keywords to add to your sheet and get you to that sweet 100%.

Step #3 - Create SEO Landing Pages

Remember how we collected a bunch of landing page keywords in step #2? Now it’s time to build the right page for each of them! This step is a lot more straightforward than you’d think. First off, you create a custom landing page based on the keyword. Depending on your niche, this can be done in 2 ways:
  1. Create a general template landing page. Pretty much copy-paste your landing page, alter the sub-headings, paraphrase it a bit, and add relevant images to the use-case. You’d go with this option if the keywords you’re targeting are very similar to your main use-case (e.g. “project management software” “project management system”).
  2. Create a unique landing page for each use-case. You should do this if each use-case is unique. For example, if your software doubles as project management software and workflow management software. In this case, you’ll need two completely new landing pages for each keyword.
Once you have a bunch of these pages ready, you should optimize them for their respective keywords.
You can do this by running the page content through an SEO tool. If you’re using WordPress, you can do this through RankMath or Yoast SEO.
Both tools will give you exact instructions on how to optimize your page for the keyword.
If you’re not using WordPress, you can use SurferSEO. Just copy-paste your web page content, and it’s going to give you instructions on how to optimize it.
Once your new landing pages are live, you need to pick where you want to place them on your website. We usually recommend adding these pages to your website’s navigation menu (header) or footer.
Finally, once you have all these new landing pages up, you might be thinking “Now what? How, and when, are these pages going to rank?”
Generally, landing pages are a tad harder to rank than content. See, with content, quality plays a huge part. Write better, longer, and more informative content than your competition, and you’re going to eventually outrank them even if they have more links.
With landing pages, things aren’t as cut and dry. More often than not, you can’t just “create a better landing page.”
What determines rankings for landing page keywords are backlinks. If your competitors have 400 links on their landing pages, while yours has 40, chances are, you’re not going to outrank them.

Step #4 - Create SEO Blog Content

Now, let’s talk about the other side of the coin: content keywords, and how to create content that ranks.
As we mentioned before, these keywords aren’t direct-intent (the Googler isn’t SPECIFICALLY looking for your product), but they can still convert pretty well. For example, if you’re a digital marketing agency, you could rank on keywords like…
After all, anyone looking to learn about lead gen techniques might also be willing to pay you to do it for them.
On top of this, blog post keywords are way easier to rank for than your landing pages - you can beat competition simply by creating significantly better content without turning it into a backlink war.In order to create good SEO content, you need to do 2 things right:
  1. Create a comprehensive content outline
  2. Get the writing part right
Here’s how each of these work...

How to Create a Content Outline for SEO

A content outline is a document that has all the info on what type of information the article should contain Usually, this includes:
Outlines are useful if you’re working with a writing team that isn’t 100% familiar with SEO, allowing them to write content that ranks without any SEO know-how.
At the same time, even if you’re the one doing the writing, an outline can help you get a top-down idea of what you should cover in the article.
So, how do you create an outline? Here’s a simplified step-by-step process…
  1. Determine the target word count. Rule of thumb: aim for 1.5x - 2x whatever your competitor wrote. You can disregard this if your competition was super comprehensive with their content, and just go for the same length instead.
  2. Create a similar header structure as your competition. Indicate for the writer which headers should be h2, which ones h3.
  3. For each header, mention what it’s about. Pro tip - you can borrow ideas from the top 5 ranking articles.
  4. For each header, explain what, exactly, should the writer mention (in simple words).
  5. Finally, do some first-hand research on Reddit and Quora. What are the questions your target audience has around your topic? What else could you add to the article that would be super valuable for your customers?

How to Write Well

There’s a lot more to good content than giving an outline to a writer. Sure, they can hit all the right points, but if the writing itself is mediocre, no one’s going to stick around to read your article.
Here are some essential tips you should keep in mind for writing content (or managing a team of writers):
  1. Write for your audience. Are you a B2B enterprise SaaS? Your blog posts should be more formal and professional. B2C, super-consumer product? Talk in a more casual, relaxed fashion. Sprinkle your content with pop culture references for bonus points!
  2. Avoid fluff. Every single sentence should have some sort of value (conveying information, cracking a joke, etc.). Avoid beating around the bush, and be as straightforward as possible.
  3. Keep your audience’s knowledge in mind. For example, if your audience is a bunch of rocket scientists, you don’t have to explain to them how 1+1=2.
  4. Create a writer guideline (or just steal ours! -> edit: sorry had to remove link due to posting guidelines)
  5. Use Grammarly and Hemingway. The first is like your personal pocket editor, and the latter helps make your content easier to read.
  6. Hire the right writers. Chances are, you’re too busy to write your own content. We usually recommend using ProBlogger or Cult of Copy Job Board (Facebook Group) to source top writing talent.

Step #5 - Start Link-Building Operations

Links are essential if you want your content or web pages to rank.
If you’re in a competitive niche, links are going to be the final deciding factor on what ranks and what doesn’t.
In the VPN niche, for example, everyone has good content. That’s just the baseline. The real competition is in the backlinks.
To better illustrate this example, if you Google “best VPN,” you’ll see that all top-ranking content pieces are almost the same thing. They’re all:
So, the determining factor is links. If you check all the top-ranking articles with the Moz Toolbar Extension, you’ll see that on average, each page has a minimum of 300 links (and some over 100,000!).
Meaning, to compete, you’ll really need to double-down on your link-building effort.
In fact, in the most competitive SEO niches, it’s not uncommon to spend $20,000 per month on link-building efforts alone.
​
Pro Tip
Got scared by the high $$$ some companies spend on link-building? Well, worry not!
Only the most ever-green niches are so competitive. Think, VPN, make money online, health and fitness, dating, CBD, gambling, etc. So you know, the usual culprits.
For most other niches, you can even rank with minimal links, as long as you have top-tier SEO content.
Now, let’s ask the million-dollar question: “how do you do link-building?”

4 Evergreen Link Building Strategies for Any Website

There are a TON of different link building strategies on the web. Broken link building, scholarship link building, stealing competitor links, and so on and so on and so on.
We’re not going to list every single link building strategy out there (mainly because Backlinko already did that in their link building guide).
What we are going to do, though, is list out some of our favorite strategies, and link you to resources where you can learn more:
  1. Broken link building. You find dead pages with a lot of backlinks, reach out to websites that linked to them, and pitch them something like “hey, you linked to this article, but it’s dead. We thought you’d want to fix that. You can use our recent article if you think it’s cool enough.”
  2. Guest posting. Probably the most popular link building strategy. Find blogs that accept guest posts, and send them a pitch! They usually let you include 1-2 do-follow links back to your website.
  3. “Linkable asset” link building. A linkable asset is a resource that is so AWESOME that you just can’t help but link to. Think, infographics, online calculators, first-hand studies or research, stuff like that. The tl;dr here is, you create an awesome resource, and promote the hell out of it on the web.
  4. Skyscraper technique. The skyscraper technique is a term coined by Backlinko. The gist of it is, you find link-worthy content on the web, create something even better, and reach out to the right people.
Most of these strategies work, and you can find a ton of resources on the web if you want to learn more.
However, if you’re looking for something a bit different, oh boy we have a treat for you! We’re going to teach you a link-building strategy that got us around:
...And so much more, all through a single blog post.

Link-Building Case Study: SaaS Marketing

“So, what’s this ancient link-building tactic?”
I hear you asking. It must be something super secretive and esoteric, right?
Secrets learned straight from the link-building monks at an ancient SEO temple…
“Right?”
Well, not quite.
The tactic isn’t something too unusual - it’s pretty famous on the web. This tactic comes in 2 steps:
  1. Figure out where your target audience hangs out (create a list of the channels)
  2. Research the type of content your audience loves
  3. Create EPIC content based on that research (give TONS of value)
  4. Promote the HELL out of it in the channels from step 1
Nothing too new, right?
Well, you’d be surprised how many people don’t use it.
Now, before you start throwing stones at us for overhyping something so simple, let’s dive into the case study:
How we PR’d the hell out of our guide to SaaS marketing (can't add a link, but it's on our blog and it's 14k words long), and got 10k+ traffic as a result.
A few months back when we launched our blog, we were deciding on what our initial content should be about.
Since we specialize in helping SaaS companies acquire new users, we decided to create a mega-authority guide to SaaS marketing (AND try to get it to rank for its respective keyword).
We went through the top-ranking content pieces, and saw that none of them was anything too impressive.
Most of them were about general startup marketing strategies - how to validate your MVP, find a product-market fit, etc.
Pretty “meh,” if you ask us. We believe that the #1 thing founders are looking for when Googling “saas marketing” are practical channels and tactics you can use to acquire new users.
So, it all started off with an idea: create a listicle of the top SaaS marketing tactics out there:
  1. How to create good content to drive users
  2. Promote your content
  3. Rank on Google
  4. Create viral infographics
  5. Create a micro-site
...and we ended up overdoing it, covering 41+ different tactics and case studies and hitting around 14k+ words.
On one hand, oops! On the other hand, we had some pretty epic content on our hands. We even added the Smart Content Filter to make the article much easier to navigate.
Once the article was up, we ran it through some of our clients, friends, and acquaintances, and received some really good feedback.
So, now we knew it was worth promoting the hell out of it.
We came up with a huge list of all online channels that would appreciate this article:
  1. entrepreneur and startups (hi guys!). The first ended up loving the post, netting us ~600 upboats and a platinum medal. The latter also ended up loving the post, but the mods decided to be assholes and remove it for being “self-promotional.” So, despite the community loving the content, it got axed by the mods. Sad. (Fun fact - this one time we tried to submit another content piece on startups with no company names, no links back to our website, or anything that can be deemed promotional. One of the mods removed it for mentioning a link to Ahrefs. Go figure!)
  2. Hacker News. Tons of founders hang out on HN, so we thought they’d appreciate anything SaaS-related. This netted us around ~200+ upvotes and some awesome feedback (thanks HN!)
  3. Submit on Growth Hackers, Indie Hackers, and all other online marketing communities. We got a bunch of love on Indie Hackers, the rest were quite inactive.
  4. Reach out to all personal connects + clients and ask for a share
  5. Run Facebook/Twitter ads. This didn’t particularly work out too well for us, so we dropped it after 1-2 weeks.
  6. Run a Quuu promotion. If you haven’t heard of Quuu, it’s a platform that matches people who want their content to be shared, with people who want their social media profiles running on 100% auto-pilot. We also got “meh” results here - tons of shares, next to no likes or link clicks.
  7. Promoted in SaaS and marketing Facebook groups. This had awesome results both in terms of traffic, as well as making new friends, AND getting new leads.
  8. Promoted in entrepreneur Slack channels. This worked OK - didn’t net us traffic, but got us some new friends.
  9. Emailed anyone we mentioned in the article and asked for a share. Since we mentioned too many high profile peeps and not enough non-celebs, this didn’t work out too well
  10. Emailed influencers that we thought would like the article / give it a share. They didn’t. We were heart-broken.
And accordingly, created a checklist + distribution sheet with all the websites or emails of people we wanted to ping.
Overall, this netted us around 12,000 page views in total, 15+ leads, 6,000 traffic in just 2 promotion days.
As for SEO results, we got a bunch of links. (I would have added screenshots to all of these results, but don't think this subreddit allows it).
A lot of these are no-follow from Reddit, HackerNews, and other submission websites, but a lot of them are also pretty authentic.
The cool part about this link-building tactic is that people link to you without even asking. You create awesome content that helps people, and you get rewarded with links, shares, and traffic!
And as for the cherry on top, only 2 months after publishing the article, it’s ranking on position #28. We’re expecting it to get to page 1 within the new few months and top 3 within the year.

Step #6 - Interlink Your Pages

One of Google's ranking factors is how long your visitors stick around on your website.
So, you need to encourage users reading ONE article, to read, well, the rest of them (or at least browse around your website). This is done through interlinking.
The idea is that each of your web pages should be linked to and from every other relevant page on your site.
Say, an article on "how to make a resume" could link to (and be linked from) "how to include contact info on a resume," "how to write a cover letter," "what's the difference between a CV and a resume," and so on.
Proper interlinking alone can have a significant impact on your website rankings. NinjaOutreach, for example, managed to improve their organic traffic by 40% through better interlinking alone.
So, how do you do interlinking “right?”
First off, make it a requirement for your writers to link to the rest of your content. Add a clause to your writer guidelines that each article should have 10+ links to your other content pieces.
More often than not, they’ll manage to get 60-70% of interlinking opportunities. To get this to 100%, we usually do bi-annual interlinking runs. Here’s how that works.
Pick an article you want to interlink. Let’s say, for example, an article on 'business process management'.
The goal here is to find as many existing articles on your blog, where ‘business process management’ is mentioned so that we can add a link to the article.
Firstly, Google the keyword ‘business process management’ by doing a Google search on your domain. You can use the following query:
site:yourwebsite.com "keyword"
In our case, that’s:
site:example.com “business process management”
You’ll get a complete list of articles that mention the keyword “business process management.
Now, all you have to do is go through each of these, and make sure that the keyword is hyperlinked to the respective article!
You should also do this for all the synonyms of the keyword for this article. For example, “BPM” is an acronym for business process management, so you’d want to link this article there too.

Step #7 - Track & Improve Your Headline CTRs

Article CTRs play a huge role in determining what ranks or not.
Let’s say your article ranks #4 with a CTR of 15%. Google benchmarks this CTR with the average CTR for the position.
If the average CTR for position #4 is 12%, Google will assume that your article, with a CTR of 15% is of high quality, and will reward you with better rankings.
On the other hand, if the average CTR is 18%, Google will assume that your article isn’t as valuable as other ranking content pieces, and will lower your ranking.
So, it’s important to keep track of your Click Through Rates for all your articles, and when you see something that’s underperforming, you can test different headlines to see if they’ll improve CTR.
Now, you’re probably wondering, how do you figure out what’s the average CTR?
Unfortunately, each search result is different, and there's no one size fits all formula for average CTR.
Over the past few years, Google has been implementing a bunch of different types of search results - featured snippet, QAs, and a lot of other types of search results.
So, depending on how many of these clutter and the search results for your given keyword, you’ll get different average CTRs by position.
Rule of thumb, you can follow these values:
Keep in mind these change a lot depending on your industry, PPC competitiveness, 0-click searches, etc...
Use a scraping tool like Screaming Frog to extract the following data from all your web pages:
Delete all the pages that aren’t meant to rank on Google. Then, head over to Google Search Console and extract the following data for all the web pages:
Add all of this data to a spreadsheet.
Now, check what your competition is doing and use that to come up with new headline ideas. Then, put them in the Title Ideas cell for the respective keyword.
For each keyword, come up with 4-5 different headlines, and implement the (seemingly) best title for each article.
Once you implement the change, insert the date on the Date Implemented column. This will help you keep track of progress.
Then, wait for around 3 - 4 weeks to see what kind of impact this change is going to have on your rankings and CTR.
If the results are not satisfactory, record the results in the respective cells, and implement another test for the following month. Make sure to update the Date Implemented column once again.

Step #8 - Keep Track of Rankings & Make Improvements On-The-Go

You’re never really “done” with SEO - you should always keep track of your rankings and see if there’s any room for improvement.
If you wait for an adequate time-frame after publishing a post (6 months to a year) and you’re still seeing next to no results, then it might be time to investigate.
Here’s what this usually looks like for us:
...And that's it.
Hope you guys had a good read and learned a thing or two :) HMU if you have any questions.
If you want to read the full version in a more reader-friendly format, you can check out our SEO process blog post here.
submitted by malchik23 to Entrepreneur [link] [comments]

Skincare for Dummies

Long post ahead. I've tried to jot every basic thing that I've learnt. I've a used a para or two from a post by Aayu (her dad owns reddit btw) because I thought she phrased it good. I've included about things that I personally had experience with for this to be authentic but the word is "mostly" tho. So I hope this helps you. If you think I've misinformed anything, comment it down below.
Getting started in Skincare can be overwhelming, what ingredients do what, what all are safe, what all are soothing, in what order should they be layered, at what frequency are they supposed to be used. Basically, there are too many questions, too much stuff to learn, and too little experience. So, I’ll tell you all about the things I’ve learned during the last 10+ months and if you can avoid the mistakes I’ve done, this article would have served its purpose and can rest in peace.
A little disclaimer: while I’d like to think of myself as a person that does quite decent research no matter what the subject, I’d like you to take my advice with a pinch of salt. Do your own research thoroughly before you add a product into your routine.
So, since this is a dummies guide I’ll try and help you make a routine for yourself. I’ll add my advice at the end, based on experience and I hope this would be your greater take away as the rest info can be found anywhere online. And by no means do I mean you guys are dummies btw.
Firstly, let’s address why skincare? As much as we’d like our life to be a perfect bubble, we know that it isn’t the case. Skincare can help every single type of skin. Your skin breaks out? Sure, we can do something about it, you get dry patches on your skin? Sure, we can manage that too, you have no problem with skin whatsoever? We can help your skin be that way till your friends are all old and wrinkly. The idea of skincare is just to provide what it needs for it to remain in a zen state by keeping it happy.
Your skin can just do fine with as basic a routine as Cleanser, moisturizer, and sunscreen. Rest all is needed for that extra push if you will. Skin, as fascinating and self-sufficient a thing it is, sometimes needs help to function properly. Let’s tackle this baffling thing that skincare is by focusing on one product at a time.
I loved this paragraph that has been put together by AsainBeauty on Reddit.
Understanding what works for you and making informed purchases are a bit of a chicken-and-egg conundrum seeing as you won’t know your skin until you start using a routine, and you won’t know what to purchase until you know your skin! That being said, there are a lot of products out there that work for the majority of people and maybe safe initial purchases, based on your skin type and skin concerns. There may be a perfect product out there for you, but it may take some time to find it as you will have to figure out what specific ingredients your skin likes, which ones it can’t deal with, and which ones are just meh.

Cleanser

We all know that our face similar to our body needs washing too. So, whenever you’re choosing a cleanser make sure it is as gentle as it can be. It shouldn’t be over stripping no matter what. If you have a squeaky clean face after you wash your face and you feel like “ oh my face seems to be pretty clean now, in your face dirt and bacteria ha!, I won’t let you become a zit on my face today” then you’re in trouble. As we know our skin, being an intelligent thing that it is, normally produces oil for preserving itself. But when your face is over cleaned, if that’s a word, your skin rings the emergency alarm and asks for more oil production. So now you might feel like your face is greasy all day long. If you’re a dry skin person then guess what you’re in for more trouble. So, it’s important to choose something that doesn’t strip away your natural oil. I’d advise staying away from the whole anti-acne facewash lines we have, as none of them actually benefit you. Your facewashe should have a pH between 4.5 to 7. pH of products is important for maintaining skin barrier integrity, your skin has an acid mantle (protective barrier on the surface of skin composed of sweat, skin oils, and dead skin cells) that gives it its pH value. This mantle is a thin layer on your skin that protects you from bacteria, virus, fungi making it soft and supple, disrupting this layer can cause effects like inflammation, dermatitis, dry and dehydrated skin. Pollution, pathogens, cleansers, soaps and even water might disrupt your mantle, so it’s important for your cleanser to have a low pH so that it doesn’t make your skin squeaky clean. I know I just complicated the shit out for something like a cleanser, but don’t worry you’ll find a ton of recommendations for cleansers in that pH range.
And 60 seconds should be the max time you should spend washing your face.
Your typical face cleansers are actually used as a second cleanser. There is actually an oil-based cleanser that people use to remove the dirt, make-up, pollution, sunscreen at the end of the day. You can’t actually use oil for this purpose as there’s a risk of it remaining on the skin, even after the second cleanse, and therefore clogging your pores. Oil Cleansers or micellar water or cleansing balms are the better choices for first cleansing as they have emulsifiers that breakdown the oil and therefore helping you remove dirt and makeup along with oil. You might actually be fine without incorporating the first cleanser but many people often report that it actually made a difference, helping them. You can skip cleansers in the morning and it might actually benefit you, remember how we talked about stripping your face of Its natural oils.
Some loved and affordable products: Cetaphil Gentle cleanser, Simple refreshing Facewash.

Moisturizer

This is just more of a trial and error sort of thing. Just choosing a moisturizer with non-comedogenic ingredients (pore-clogging ingredients) would be fine. Oily skin people can like gel textured moisturizers, dry skinned people can benefit from something thick. Typically, the thicker the product, the more moisturizing it is. If you’re oily I’d advise you to stay away from all-natural moisturizers as they usually have too many oils in them and they might clog your pores and you might end up with closed comedones (or clogged pores). There are three things in moisturizers emollients, occlusives, humectants. Emollients provide your skin with required moisturization helping your lipid barrier (your skin has lipids and ceramides and all kinds of stuff) therefore keeping it healthy, Oils, shea butter, ceramides are examples of emollients you can find. Humectants bring moisture to your skin from air thus preventing your skin from getting dry, Glycerin and hyaluronic acid are two main used Humectants. Occlusives prevent water loss from your skin, oils, silicones, dimethicone, mineral oils are examples of occlusives you can usually find in products. These three in a moisturizer can help your skin restore its skin barrier therefore keeping it healthy and happy while minimizing the possibility for irritation. Things to consider when evaluating how well your moisturizer works: • Does it leave your skin feeling bouncy and supple? Happy and healthy, not dry and tight, is what a good moisturizer is aiming for. • How long does that moisturized feeling last? If it only lasts an hour or two, you may want to find a different moisturizer! Perhaps try a thicker moisturizer, like a cream or a balm. If your moisturizer is gentle enough, doesn’t break you out, and does what it’s supposed to do, that’s awesome! Go ahead and enjoy it as part of your skincare routine :). If it turns out that your product irritates your skin, gives you acne, or doesn’t do what it should, it might be time to try a different one!

Sunscreen

It’s the most important step period. Whatever you might be doing to your skin, if you aren’t using sunscreen it would all be a waste.
Sunscreen has the following benefits: • Reduces the risk of skin cancer • Prevents hyperpigmentation • Reduces signs of aging • Protects against signs of photodamage (fine lines, etc.) • Prevents burns (dark-skinned people aren’t affected much)
Things to remember before buying sunscreen: 1. The more the SPF the better it is. 2. It should be waterproof 3. It shouldn’t break you out obviously 4. I’d advise you to stay away from the whole natural line again. 5. If you have dark skin, avoid sunscreens with high percentages of physical filters (zinc oxide and titanium dioxide) as they’ll lend a white cast to your skin. Chemical sunscreens are your best bet. 6. If you have sensitive skin, you may prefer to look for an all physical sunscreen or a physical/chemical combination sunscreen — chemical filters (Oxybenzone, Avobenzone, typically organic ingredients) may cause stinging and irritation for some people. 7. The higher the Pa+++ rating the better protection you get.
Korean Sunscreens (from CosRx and Purito perhaps) are great, they tend to be moisturizing while providing an adequate amount of sun protection
This is it for people that usually have healthy skin or normal skin, from here on you can make your skin better but you’d have to be careful with giving your skin that extra push for dealing with aging, pigmentation, scarring, etc. I’m all up for it, if I can better myself in any way possible, and achieving great things always involves a tad bit of risk as you’d be treading in unfamiliar territory. You can minimalize the risk by studying more about it and all things worth having require effort now, don’t they? I’m just making it sound dramatic because I messed up and I don’t want you to mess up.
After following a basic routine for a few months and building a healthy skin barrier, you can start adding actives to your routine that benefit you and up your skincare game a notch. But do not enter the actives zone unless you’ve found a good Cleanser, moisturizer, and Sunscreen routine. After nailing your basic routine wait a month or two before introducing a new product and introduce a single product at a time. Be patient skincare takes time to show any results.

Let’s talk actives now.

AHAs: Alpha hydroxy acids or it is called, are exfoliating agents that work on surface-level helping you clear out tiny bumps on your skin (CCs). AHAs brighten your skin too helping with hyperpigmentation as they work on the surface level. Even though using acids on your skin sounds terrifying, don’t worry much they are well-researched ingredients and do wonders to your skin. Glycolic acid, Lactic acid (Milder), Mandelic acid (Milder) are commonly found ingredients.
BHAs: BHAs are oil-soluble ingredients so they work at the pore level. The soak up the oil clogging the pore that was about to become a pimple. These help people with acne a lot. Salicylic acid, betaine salicylate (Milder) are commonly found ingredients.
PHAs: PHAs are really mild ingredients and can be very well treated by people with sensitive skin. All these ingredients are exfoliating ingredients that are naturally derived (from almonds, sugarcane, beets, etc;) and can be found in various formulations and products like toners, essence, moisturizers, sometimes cleansers (but these make very less difference as they don’t sit on your face longer). Start with the smallest percentage you can find and start introducing it once a week. No matter what the product says, don’t start anything with the recommended usage. Start bringing it into your routine by using it once a week for a month or so and then increase it to twice a week. You can really irritate your skin if you aren’t careful enough. Be patient, they’ll help you.
Over exfoliation: This is a thing and if you happen to do this, that is exfoliate more than you are supposed to, your skin is going to freak the F out. You’ll damage your skin barrier, deal with more breakouts, your skin will remain red for long periods of time so don’t overuse a product that you have never used before. (I’ve had to deal with this btw)
Niacinamide: This is an active form of vitamin B3 that helps with pigmentation, sebum production and therefore reducing the size of your pores. This ingredient is really well tolerated by everyone and often is referred to as a holy grail ingredient.
Now the I haven’t had experience with ingredients like vitamin C, Retinoids, Azelaic acid, and others yet and so I can’t speak from personal experience but research them thoroughly if you’d want t get into them. They can make your situation worse if you don’t use them carefully. Since I’m a dummy too I’d want to stay away from them for now.
Purging: Also learn about purging. Whenever you’re introducing any actives your skin becomes worse before it gets better (worse as in you’ll deal with more than you usually do, so it changes from person to person). Purging is only possible if you are using products with active exfoliants, such as AHAs, BHAs, scrubs, peels, or retinoids. Why? Because exfoliation causes your skin to push the blockages inside of it out to the surface. Therefore, you can’t really “purge” from using a new moisturizer or new sunscreen. If you feel like you are “purging” after using a new moisturizer (or new product without any actives), you are probably just breaking out from the product. This usually lasts for a few weeks. Watch this video to know more.
Also, here’s a guide on adding products I found recently that might help you.

Skin Concerns

First knowing what skin type you have, helps a lot. Go through this video and then you can understand what might help your skin.
Let’s get through skin concerns now and let’s begin with the most common issue “Acne”.
Oily skin people usually have to deal with acne compared to dry skin people. The frustrating thing about acne is there isn’t a single thing you can point out to be the potential cause. There are literally a ton of factors that can trigger acne. So, first, let’s understand why you breakout. Our skin is made up of pores right and these pores usually have hair follicles, and there are sebaceous glands in these pores that produce oil to nourish your skin and the follicle. But we being humans we shed skin cells quite often and this is called skin cell turnover (about 50% of the dust around you comprises of dead skin cells). Sometimes when too much oil is produced or too many dead skin cells are shed our pores usually make a cocktail of oil and dead skin cells blocking our pores and these are clogged pores. There’s this bacteria called p.acne that enters this cocktail sometimes to party, and when our body detects this invasion it sends white blood cells to fight them off and it becomes this pus-filled pimple. Lack of sleep, stress, hormones, food, etc. can also trigger acne from inside messing up the oil production and skin cell turnover.

Regulating Sebum Production:

  1. Look out for ingredients like Niacinamide, green tea.
  2. Moisturize your skin so your skin doesn’t have to.
  3. Use a cleanser that isn’t over stripping.
  4. Include facial oils to lock in the moisture, it really can be a game-changer. Look out for oils with high linoleic acid like Rosehip oil or squalene as they are light on the skin. (oils high in oleic acid can help dry skin by providing sufficient nourishment as they tend to be rich).

Managing dead skin:

Exfoliants: Exfoliation is the way to help our skin with managing its skin cell turnover. You might be familiar with scrubs we usually find in the market. Scrubs are labeled under physical exfoliation. Even though people have been using physical exfoliation for a long time, it is actually proven to be not skin-friendly. The grains in scrubs usually cause micro-tears in your skin and might aggravate aging. Also, avoid scrubs if you have breakouts on your face, or maybe just avoid the region you have the breakout. If it’s cut open it might lead to further inflammation, pigmentation and makes you more susceptible to have another breakout. If you are choosing physical exfoliation make sure the grains are as tiny as possible. I actually find chemical exfoliators beneficial and safe. About which I’ve added in the Actives section. Pigmentation: There’ two types of Pigmentation. One is PIE the other is PIH. PIE is the red spot you usually have after the pimple situation. It is usually red as vessels below the skin are damaged. If you further irritate your skin or expose it to sunlight your skin triggers melanocytes to produce more melanin to save keratinocytes, therefore resulting in PIH. This is the dark spot that you see after the pimple situation. Pigmentation takes months to heal so your best bet is to prevent it from happening. So, what can you do to prevent it? Firstly, stop picking at your pimples. It just irritates your skin and more irritation equals more damage which equals more recovery time. Don’t go under sunlight if you don’t have sunscreen on. It is generally advised to wear sunscreen even though you are indoors. If you don’t wear sunscreen with enough SPF, there’s no point in doing any sort of treatment for those spots. It would all just be a moo point. So, wear sunscreen kids.
For reduction of pigmentation, you can add niacinamide, AHAs, Vitamin C, azelaic acid to your routine. But sunscreen first.

Dry skinned beauties:

Dry skinned people are usually more susceptible to aging so, it’s really important to hydrate and moisturize your skin. You can add ingredients like Hyaluronic acid, glycerin, and choose moisturizers that are usually thick in consistency. Also, add toners and essences for hydration. You can also lookup slugging online. Follow Charlotte Palermino on Instagram for advice.

Advice from experience

I had to learn these things the hard way as I f’d up way too much and I literally gambled with my skin, which I strongly advise you against btw. I was just an idiot honestly, hope you take away these things.
  1. Asian beauty over everything: This is just a personal preference actually as they usually tend to be really really mild and beginner-friendly.
  2. Keep your skin happy. Do not irritate it no matter what. If you find that something is irritating your skin dump it no matter how much you’ve paid for it or just use it on your body. Also, keep your routine really simple. The more products you add the more you are susceptible to irritation and the less you’ll know what might have caused it.
  3. Don’t underestimate the damage products can do. Introduce any sort of product with caution, always stay on the back foot. Introduce anything in small amounts. You don’t need a ton of ingredients and products to have healthy skin, keep it simple, and only introduce products according to needs.
  4. Always always always start with the least potent product you can find, to help your skin get used to it.
  5. No essential oils. Essential oils do more bad than good usually. They might trigger serious irritation, speed up aging. No tea tree oil topical application and all, trust me on this. There were way better ingredients out there that you can experiment with.
  6. No fragrance can be the way to go if you can find it. Usually, companies don’t disclose the ingredients they’ve used for fragrance and so some ingredient present in there might trigger irritation.
  7. If you find a red spot you see before the pimple pops up, it usually means something irritated your skin and now it is Inflamed. Spot treating it with pure aloe vera gel helps a ton. You can try wow 99% aloe gel (the only product I trust enough from wow btw).
  8. STOP TOUCHING YOUR FACE.
  9. Pimple popping isn’t worth the shit you have to deal with later at all.
  10. Give your product some time. Sometimes it might not be the product that irritated your skin so don’t jump on that trigger quick.
  11. No product is going to change your skin overnight, there is no miracle product out there. So, stop being impatient and using it more than you can handle. There is nothing called overnight transformation. No face mask will resolve all your issues. Rome was not built in a day. Skincare is an everyday habit, consistency is a must. Sometimes breakouts/purging can cause you a lot of anxiety. This can make you go overboard and cause more harm than good. Please be patient with your skin and trust the process.
  12. Don’t be too harsh on yourself, dealing with acne can be hard and takes a toll on our mental health. Just remember it doesn’t define you and you can do something about it.
  13. With great power comes great responsibility. The ingredients you find people mentioning online that made a difference for them can be really good but if you don’t use them carefully, you might have to deal with more.
  14. Skincare is a marathon, not a race. Remember that the efforts you’re putting in will benefit you in long term.
  15. Start reading the ingredients list, you’ll eventually know why there is a specific ingredient in there with time. Use https://incidecoder.com/ to read the ingredient label before purchasing a product.
  16. Only move to the next product if you’re sure that the current one you’re using doesn’t irritate you.
  17. Listen to your skin, not to reviews not to YouTubers. Monitor & observe your skin closely. If some advice is producing negative results even after consistent efforts, no matter how many people claim the advice is working for them, drop it, and vice versa. Learn to observe what causes your skin to react positively/negatively. People are paid to make reviews online if you have a channel on YouTube or they sed products free of cost for them to review (barter) so don’t take reviews too seriously unless you trust the source. (primarily wow and mama earth).
  18. NO DIY. Some natural things that are safe to put on your face are honey, aloe vera, tomato masks now and then for brightening(it has lactic acid in it), and you can spot treat pimples with a mixture of turmeric and milk. Don’t overdo any of these either.
  19. Sleep early ( I can’t seem to do this but it literally changes your skin game), stay hydrated, change pillow covers often, wash your towels, so basically make sure everything that comes into contact with your skin is clean.
  20. We are all different. Our skin is not the same. Our environment is not the same. Our genes are not the same. What may be too much for me maybe too little for you and, vice-versa. Please patch-test before you try any new product.
  21. Skincare YouTubers and Instagrammers: Beauty Within, Liah Yoo, James Welsh, Cassandra Bankson, Hyram, Lab muffin, Samapti Banerjee, Charlotte Palermino, Gothamista, these are some people that I follow.
Enjoy the process, enjoy taking time for yourself. Happy skincare people.
Credits: Reddit: skincareaddicts, Asianbeauty, indianskincareaddicts.
Edit: Adding a previous post of mine
Skincare is a journey, so here's some things that help improve your skin quite a bit.
1. Sleep: Sleep is such an affecting factor when I look back. When I was in college I used to sleep at around 4-5 am (just being a normal millennial I guess) and my skin was bad most of the time, there were several other factors that contributed to it too but sleep was definitely one. I realised this recently when I had been in a motorcycle accident and had to have surgery. After the surgery I used to sleep at around 12-1 am and during the initial stages of my recovery and my skin rarely if ever broke out. So yeah even though it's hard to put your phone down missing out on watching those food videos and all just remind yourself you need to have better at any cost.
2. Pillow covers and Bed sheets: If you've ever heard any Youtuber talk about this trust them it's true. When I had the accident I told you about I broke my collarbone, So I couldn't turn around when I'm asleep so my face was never in contact with the bed during the night and as a result my face was clear. I was able to pin this down when I started recovering. I could sleep on my right side (collarbone is broken on the left side) after a while and in a few days my face started to break out on my right side. It was weird kind of, no spot on my left side but a few pimples on my right. So yes Bed sheets and pillow covers do matter. I don't use a pillow but I don't change the bedsheet regularly being the lazy 21 yr old I am, So I try sleeping on my back most of the time. But this isn't effective all the time, so sheets do matter.
3. Water: Come on now what problem do you have with drinking water, just drink plenty of water everyday and stay hydrated. You have literally nothing to lose and everything to gain so just drink your damn water.
4. Digestion and Bowel movement: Include more fibre into your diet for better digestion. Have a big glass of warm water after you wake up empty stomach, it really helps. A healthy gut results in healthy skin.
5. Diet: Stay away from sugar, unhealthy fats, Dairy products. Include healthy fats that are rich in omega 3 like walnuts, egg yolks, flax and chia seeds, and sea food if you're a non vegetarian. My skin quality was always poor , I get strech marks even with the slightest change in my body, so I started adding omega 3 religiously although I don't know if it's made any difference.
( Maintain moderation in diet and you'll be fine)
6. Don't touch your face: It's so hard not to do this but this might be a game changer. No matter how much you want to touch the pimple that's gonna pop out in a day or two refrain from doing it. If you have to touch because it's itching or for some other reason wash your hands properly before hand. I've become too conscious of this recently, I use my right index finger for whenever I need to touch my face. So I avoid touching anything with this finger and it kind of seperates itself on it's own whenever I'm using my hands. Wash your hands at all costs before touching your face.
7. Keep your hair clean: This way you can reduce the acne around your hair line.
8. Don't irritate your skin: Learning to listen to your skin a great skill imo. I never understand if the product is bad or it's just purging and I end up irritating my skin most of the time. I don't understand when my skin is agitated , might be because I don't observe enough, but don't over use anything and stress your skin, any product takes a bit time to show any result. Skin care is a marathon kind of thing, results won't appear instantly so embrace this journey and keep learning :-) 9. Your facial oil is good: It's just produced to retain the moisture on your face. Don't strip it away to get a squeaky clean feeling after you wash your face, this'll just result in more oil production and as a result P. acne gets more feed.
10. Use a Clean Towel: It's comes in contact with your face so there's no need to stress on how important it is for your towels to be clean. Or if you have the patience just air dry your face.
So focus on getting your basics right because if you don't get these right no amount of skin care products can help.
submitted by __IKnowNothing to IndianSkincareAddicts [link] [comments]

BETZ: The True Autists ETF, ONLINE GAMBLING ETF

So this post was removed from WSB because BETZ, due to it's low market cap, is deemed a pennystock. BUT I WANT TO MAKE WSB REGRET BANNING ME AND REMOVING MY POST. GIVE ME TENDIES OR GIVE ME DEATH!! Anyways, I hope this small community can keep this post around because I am confident in it.
CURRENTLY: I am up 30% on all my contracts and BETZ has only moved about 1 dollar. I have also see huge spikes of gains when volume has increased. So please keep this in mind when getting in, VOLUME IS LOW.
Alright dipshits listen up, I believe I have the best ETF for WallStreetBets at the moment for the following reasons...
Online gambling is the future, or at the very least a great investment at the moment
As we move more and more towards online alternatives and change the way we live our lives because of COVID, one can see why the shift towards online gambling alternatives can be a huge market for people to move to. Especially now, and given we don't know how long COVID may last along with its effects, the online gambling industry is ready to pop off as companies like Golden Nugget Online Gaming are getting approved in states left and right by the week.
Price action on BETZ indicates it could keep going up and has room to grow
You'd have to be pretty autistic to not know what i'm talking about in this part. cHaRT gO uPpY iN paST?!?!? cHarT Go uPpY nOW!!!! Pretty simple DD...
Options are cheap, volume is low
Fucking look at the 26c for Jan. .33 per contract when I last looked. When its trading a little less than 24 at the moment. LOOK AT APRIL 29c CONTRACTS! .5 PER CONTRACT (Edit: This is not the case anymore, as of typing this, the jan 26c is .6, and the april 29c is .78)
I know a bunch of you retards can't resist buying options this cheap, so why not do it with a business that is ready to boom and one that has such low volume that we could pump to the moon?
BETZ has holdings in LCA, a merger with Golden Nugget Online Gaming (i'll get to why this is important) and other big corporations like DraftKings
If you take a look at the holdings here...
https://www.roundhillinvestments.com/etf/betz/full-holdings
You can see that BETZ has a 5.36% holding in DKNG which has moved over 400% since its entered the market this april. And yet, BETZ hasn't decreased its holding even in the wake of sports being near abismal at the moment due to the pandemic.
Along with this, we see that BETZ has 2.66% (Edit: this is also not true anymore, as of typing this BETZ has holdings of LCA that make up 3.46%, pushing it into BETZ's top ten holdings...almost a 1% increase in about a week) holdings in Lancadia Holdings, a blank check company that is currently on track to merge with Golden Nugget Online Gaming on December 18th. Why would this ETF hold shares of LCA, which is not officially GNOG yet, when the merger could simply fall through and BETZ could lose a ton of money? I believe its because GNOG has a legit business and actually has better revenue and business than DKNG, and because BETZ recognizes this and has a reasonable certainty that GNOG will go public soon.
The way I see it, is when GNOG merges and becomes public, they will see a huge pump, and BETZ will also increase their holdings in GNOG, pumping BETZ.
(Final Edit: if you are skeptical on the contention that GNOG will pump BETZ, take a look at how big of a business it is currently, and look at how many states they have been approved to start doing business in with the last month. They are on track to continue getting approved in different states, and with the current state of the world, online gambling is going to be just as huge as it is in Europe)
submitted by QVonesh to smallstreetbets [link] [comments]

PA PUA Unemployment tips for my fellow independent contractors/gig workers

Cheers dudes.
Just thought I'd share some tips based on my experience so far with using the PA PUA system (for independent contractors, self employed individuals, gig-workers, etc....). This is NOT regular unemployment and as of right now will only last until 12/31/2020.
As of now it's been 3.5 weeks since I applied and I have yet to see any payout or benefits (like most of you). We'll get there I guess.
Here's some tips (just the tips):
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- Applying online is the easiest way. Here.
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- DOCUMENTS DOCUMENTS DOCUMENTS
When you file your first claim I believe it'll ask you for documents including your 2019 Tax Return and a pay stub or 1099. But you should upload more than just the bare minimum requirement. Upload as many proofs of address, income, and identity as possible. According to the PUA agents and their announcements, fraud is rampant right now (supposedly) so they'll probably ask you for this information at some point anyway.
I found it helpful to upload your SS Card (Scanned, front/back), Driver's License (Scanned, front/back), Residential Lease Agreement or Mortgage if you're a homeowner, Utility Bills addressed to your current address in your name, and physical mail (Scanned) with your current address and name. It doesn't hurt to upload more than necessary. As far as the security on their upload form? .... I really don't know. It's a gamble for sure.
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- File your weekly certification EVERY WEEK, even if you haven't received your initial payment yet.
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- CALLING: After you apply, call call call. You DO need to have patience as this is a completely new system which is vastly overwhelmed, but calling seems to help push your case along if you run into any issues along the way. The number is 1 (855) 284-8545. CALL AS EARLY IN THE DAY AS POSSIBLE. Offices close at 3PM.
  1. You'll get a busy signal. Keep redialing and do not give up. The most I've had to redial was about 90 times before you actually get through to the automated prompts. Not as bad as it sounds, just keep mashing the "Redial" button on your phone.
  2. When you get through, you'll hear a message that says something to the extent of "at this time we can only help you with filing a new claim, we cannot help you with existing claims". IGNORE THIS. They have been and can help you with current claims & issues. Proceed onward.
  3. Next comes a garbled, unintelligible, deep monster sounding voice as if the devil himself is speaking to you in tongue. Yes, I'm not kidding. Just wait until it's done to receive the next prompt.
  4. Now....you wait. Longest I've had to wait on hold was about 2 hours. Hence why I say call as early in the day as possible. The office closes at 3PM EST and once that dial hits 3:00 you'll get sent straight to voicemail which is, of course, full.
  5. Have your information ready and don't waste their time. Know your questions beforehand. Ask if there's any more documentation or action required from you in order to forward your claim along, they are professional and usually helpful.
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PAYOUT METHOD (Debit Card vs. Direct Deposit)
Now, I'm not 100% sure of the validity on this, but this is verbatim what I was told by a PUA employee on the phone. When you initially file your claim you'll be asked for your preferred payout method to receive your benefits (Debit Card mailed to you or Direct Deposit). The employee told me that they are no longer offering direct deposit due to rampant fraud. Yes, the website will still give you a choice, yes it's stupid. I was told that if you pick Direct Deposit on the website it will delay the processing of your benefits, as they'll have to enter your account and manually switch it to Debit Card anyway. In order to save time and expedite my claim I was told to choose Debit Card. As of now I have yet to receive my card, we'll see.
​
Hope this helps anyone with issues they may be facing.
submitted by arxero to philadelphia [link] [comments]

Mental health helplines & resources (updated with region-specific links for England and country-specific for the rest of the UK)

Here I will include a master post of UK mental health helplines/resources, feel free to message me directly if there is anything you would like me to add to this post or if you notice any contact or relevant information has changed since creating this. If you would like quick support on this site for legal or DWP related issues please consider checking out DWPhelp or LegalAdviceUK
If you live in England, you can refer yourself to an NHS psychological therapies service (IAPT).
If you would like to view some country-specific helplines&resources:
Mental health helplines:
Shout
Shout is the UK’s first 24/7 text service, free on all major mobile networks, for anyone in crisis anytime, anywhere. We can help with urgent issues such as: suicidal thoughts, abuse or assault, self-harm, bullying and relationship challenges
Text Shout to 85258
(https://www.giveusashout.org/)
Mental Health Matters
Helpline for people with mental health problems, their carers, families and friends. The Team can offer emotional guidance and information and help people who may be feeling low, anxious or stressed or in extreme emotional distress and feel that there is nowhere else to turn. Support is also provided to people caring for another person and finding it difficult to cope. The service is confidential unless it is considered there is a risk to yourself or others. Webchat available 24/7
Phone: click here to find the different numbers for the geographical areas covered Email: [email protected]
Supportline
We offer confidential emotional support to children, young adults and adults by telephone, email and post. We work with callers to develop healthy, positive coping strategies, an inner feeling of strength and increased self esteem to encourage healing, recovery and moving forward with life.
Phone: 01708 765200 (hours variable - ring for details)
Email: [email protected]
The Silver Line
The Silver Line operates the only confidential, free helpline for older people across the UK that's open 24 hours a day, seven days a week, 365 days of the year. We also offer telephone friendship where we match volunteers with older people based on their interests, facilitated group calls, and help to connect people with local services in their area.
Phone: 0800 4 70 80 90 Email: [email protected]
(https://www.thesilverline.org.uk/)
Breathing Space
A confidential phoneline for anyone in Scotland over the age of 16, feeling low, anxious or depressed.
Phone: 0800 838587 (weekdays mon-thurs 6pm until 2am. Weekend Friday 6pm-Monday 6am)
(https://breathingspace.scot/)
C.A.L.L. Mental health helpline
Offers emotional support and information/literature on Mental Health and related matters to the people of Wales. Anyone concerned about their own mental health or that of a relative or friend can access the service. C.A.L.L. Helpline offers a confidential listening and support service.
Phone: 0800 132 737 or text help to 81066
(https://www.callhelpline.org.uk/)
Lifeline Helpline
Lifeline is the Northern Ireland crisis response helpline service for people who are experiencing distress or despair. No matter what your age or where you live in Northern Ireland, if you are or someone you know is in distress or despair, Lifeline is here to help.
Phone: 0808 808 8000 or 18001 0808 808 8000 for Deaf and hard of hearing Textphone users. (24 hours a day, seven days a week)
(https://www.lifelinehelpline.info/)
One parent families Scotland
The Lone Parent Helpline provides advice and support to single parents. Call us about anything from dealing with a break-up, sorting out child maintenance, understanding benefits, money when having a baby, studying or moving into work. We provide a free confidential friendly service that provides advice and supports your wellbeing whatever you are going through.
Phone: 0808 801 0323 (Monday to Friday 9.30am to 4pm)
Email: [email protected]
(https://opfs.org.uk/)
RABI Royal Agricultural Benevolent Institution
Time is a precious commodity, especially in farming. But it’s something our staff will happily give you.
When you call you’ll speak to a member of our dedicated welfare team. We understand that making that very first call – and talking about personal things with someone you don’t know – might sound daunting. However, it’s 100% confidential, so you’ll be free to discuss what’s on your mind without judgement. We won’t disclose any information to third parties without your explicit permission and calls are not recorded. We’ll do our very best to make you feel at ease, listening with courtesy, sympathy and respect.
Phone: 0808 281 9490 (9am-5pm weekdays) Email: [email protected]
(https://rabi.org.uk/)
The Drinks Trust:
We are the drinks industry community organisation, providing care and support to the people who form the drinks industry workforce, both past and present. The Trust provides individuals with services across vocational, well-being, financial and practical support. These services are intended to assist with and improve the circumstances of those who receive them
Phone: 0800 915 4610
Email: [email protected]
Contact form - To be eligible, you must have worked for at least two years full-time or four years part-time in the UK drinks industry.
(https://www.drinkstrust.org.uk/)
Anxiety UK
Charity providing support if you've been diagnosed with an anxiety condition.
Phone: 03444 775 774 (Mon to Fri, 9.30am to 5.30pm)
(www.anxietyuk.org.uk)
Bipolar UK
A charity helping people living with manic depression or bipolar disorder.
Peer support line: Arrange a call back from our Peer Support Line. Book in a call with our chatbot- simply type in 'I would like to speak to someone' and select a date and time that works best for you.
Email us: [email protected]
(www.bipolaruk.org.uk)
Carers UK
We provide an expert telephone advice and support service. You can talk to us, no matter where you are in the UK or how complex your query is. We do benefits checks, and advise on financial and practical matters related to caring.
Phone: 0808 808 7777 (Mon-Fri 9am until 6pm)
Email: [email protected]
Online forum: here
(https://www.carersuk.org/)
CALM
Our helpline is for people in the UK who are down or have hit a wall for any reason, who need to talk or find information and support.
Phone: 0800 58 58 58 (5pm to midnight - 365 days a year)
(www.thecalmzone.net)
Shelter
Shelter helps millions of people every year struggling with bad housing or homelessness through our advice, support, and legal services
England&Scotland phone number: 08088004444 (8am - 8pm on weekdays and 9am - 5pm weekends).
(https://www.shelter.org.uk/)
Wales phone number: 08000 495495 (9.30am – 4.00pm, Monday to Friday)
(https://sheltercymru.org.uk/)
For similar housing support in Ireland and NI: Ireland and Northern Ireland
Mind
Promotes the views and needs of people with mental health problems.
Phone: 0300 123 3393 (Mon to Fri, 9am to 6pm)
(www.mind.org.uk)
Mind Cymru: 0292-0395-123 (https://www.mind.org.uk/about-us/mind-cymru/)
No Panic
Voluntary charity offering support for sufferers of panic attacks and obsessive compulsive disorder (OCD). Offers a course to help overcome your phobia/OCD. Includes a helpline.
Phone: 0844 967 4848 (daily, 10am to 10pm)
(www.nopanic.org.uk)
OCD Action
Support for people with OCD. Includes information on treatment and online resources.
Phone: 0845 390 6232 (Mon to Fri, 9.30am to 5pm)
(www.ocdaction.org.uk)
OCD UK
A charity run by people with OCD, for people with OCD. Includes facts, news and treatments.
Phone: 0845 120 3778 (Mon to Fri, 9am to 5pm)
(www.ocduk.org)
PAPYRUS
HOPELINEUK is a confidential support and advice service for children and young people under the age of 35 who are experiencing thoughts of suicide, or anyone concerned that a young person could be thinking about suicide.
Phone: HOPElineUK 0800 068 4141 (9:00 am to 12:00 am midnight)
Text: 07860 039 967
Email: [email protected]
(www.papyrus-uk.org)
Rethink Mental Illness
Support and advice for people living with mental illness.
Phone: 0300 5000 927 (Mon to Fri, 9.30am to 4pm)
(www.rethink.org)
Samaritans
Confidential support for people experiencing feelings of distress or despair.
Phone: 116 123 (free 24-hour helpline)
(www.samaritans.org.uk)
SANE
Emotional support, information and guidance for people affected by mental illness, their families and carers.
SANEline: 0300 304 7000 (daily, 4.30 to 10.30pm)
Textcare: comfort and care via text message, sent when the person needs it most: (http://www.sane.org.uk/textcare)
(www.sane.org.uk/supportforum)
(www.sane.org.uk/support)
YoungMinds
Information on child and adolescent mental health. Services for parents and professionals.
Phone: Parents' helpline 0808 802 5544 (Mon to Fri, 9.30am to 4pm)
(www.youngminds.org.uk)
Veterans Gateway
The first point of contact for veterans seeking support. We put veterans and their families in touch with the organisations best placed to help with the information, advice and support they need – from healthcare and housing to employability, finances, personal relationships and more.
Phone: 0808 802 1212 Text: 81212 Email: submit here Live chat: here
(https://www.veteransgateway.org.uk/)
First Person Plural
First Person Plural (FPP) specialises in working for and on behalf of all those affected by Dissociative Identity Disorder (DID) and similar complex trauma-related dissociative identity conditions. These similar conditions include type 1 Dissociative Disorder Not Otherwise Specified (DDNOS), and a type of Other Specified Dissociative Disorder (OSDD) which is described as DID-like.
Phone: 01902810082 (if we do not pick up leave a message and we will contact you as soon as possible but this might not be for a few days as our office is not staffed everyday) Email: [email protected] Twitter: @DissociationFPP
LGBT+ helplines:
Switchboard LGBT
Switchboard provides a one-stop listening service for LGBT+ people on the phone, by email and through Instant Messaging.
Phone: 03003300630 (Open 10:00-22:00 every day)
Email: [email protected]
MindlineTrans+
MindLine Trans+ is a confidential emotional, mental health support helpline for people who identify as Transgender, Agender, Gender Fluid, Non-binary..
Phone: 03003305468 (Mondays and Fridays from 8pm to midnight.)
Mermaids UK
Mermaids provides a helpline aimed at supporting transgender youth up to and including the age of 19, their families and professionals working with them.
Phone: 0808 801 0400 (Open Monday - Friday; 9am - 9pm)
Email: [email protected]
(https://www.mermaidsuk.org.uk)
Abuse helplines (child, sexual, domestic violence):
NSPCC
Children's charity dedicated to ending child abuse and child cruelty.
Phone: 0800 1111 for Childline for children (24-hour helpline)
0808 800 5000 for adults concerned about a child (24-hour helpline)
(www.nspcc.org.uk)
Refuge
Advice on dealing with domestic violence.
Phone: 0808 2000 247 (24-hour helpline)
(www.refuge.org.uk)
Women's Aid
Women’s Aid is the national charity working to end domestic abuse against women and children.
Email: [email protected] Live chat: Our hours are Monday to Friday 10:00am - 4:00pm, Saturday and Sunday 10:00am-12:00pm. Here
Respect Men's advice line
The Men’s Advice Line is a confidential helpline for male victims of domestic abuse and those supporting them. We offer advice and emotional support to men who experience abuse, and signpost to other vital services that help keep them and their children safe.
Call: 0808 8010327 or visit: here
Respect phoneline
The Respect Phoneline is an anonymous and confidential helpline for men and women who are harming their partners and families. We provide specialist advice and guidance to help people change their behaviours and support for those working with domestic abuse perpetrators.
Call: 0808 8024040 or visit: here
Honour based abuse/violence, forced marriage and/or female genital mutilation helplines
Freedom Charity
We aim to empower young people to feel they have the tools and confidence to support each other and have practical ways in which they can help their best friend around the issues of family relationships which can lead to early and forced marriage and dishonour based violence
(https://www.freedomcharity.org.uk/)
Phone: 0845 607 0133 ; or text "4freedom"to 88802 (24-hour helpline)
Halo Project
Halo Project Charity is a national project that will support victims of honour-based violence, forced marriages and FGM by providing appropriate advice and support to victims. We will also work with key partners to provide required interventions and advice necessary for the protection and safety of victims.
Phone: 01642 683 045 (9am-5pm)
(https://www.haloproject.org.uk/)
Karma Nirvana
Karma Nirvana is an award-winning National charity supporting victims of honour-based abuse and forced marriage. Honour crimes are not determined by age, faith, gender or sexuality, we support and work with all victims
Phone: 0800 5999 247 (Mon-Fri, 9am-5pm)
(https://karmanirvana.org.uk/)
Addiction helplines (drugs, alcohol, gambling):
Alcoholics Anonymous
Phone: 0845 769 7555 (24-hour helpline)
(www.alcoholics-anonymous.org.uk)
Gamblers Anonymous
Phone: 0330 094 0322
(www.gamblersanonymous.org.uk)
Narcotics Anonymous
Phone: 0300 999 1212 (daily 10am to midnight)
(www.ukna.org)
Drugfam
Support for families, friends and partners affected by someone else’s addiction to drugs or alcohol.
Phone: 0300 888 3853
(https://www.drugfam.co.uk/)
Al-Anon UK&Eire
We are here for anyone affected by someone else's drinking. Our Helpline is manned by a team of friendly and helpful volunteers who are also members of Al-Anon. They will listen and be happy to answer your questions
Phone: 0800 0086 811 (10am-10pm, 365 days a year)
Email: [email protected]
Alzheimer's helpline:
Alzheimer's Society
Provides information on dementia, including factsheets and helplines.
Phone: 0300 222 1122 (Mon to Fri, 9am to 5pm. Weekends, 10am to 4pm)
(www.alzheimers.org.uk)
Bereavement helplines:
Cruse Bereavement Care
Phone: 0808 808 1677 (Mon to Fri, 9am to 5pm)
Email: [email protected]
CruseChat
(https://www.cruse.org.uk)
Blue Cross for pets
If you have lost, or are facing saying goodbye to, a much loved pet and need somebody to talk to, our Pet Bereavement Support Service is here for you every day from 8.30am – 8.30pm
Phone: 0800 096 6606
Email: [email protected]
The Compassionate Friends
The Compassionate Friends is a charitable organisation of bereaved parents, siblings and grandparents dedicated to the support and care of other similarly bereaved family members who have suffered the death of a child or children of any age and from any cause
Phone: 0345 120 3785 (9:30am - 4:30pm Mon to Fri)
Email: [email protected]
Crime victims helplines:
Rape Crisis
To find your local services phone: 0808 802 9999 (daily, 12 to 2.30pm, 7 to 9.30pm)
(www.rapecrisis.org.uk)
Victim Support
Phone: 0808 168 9111 (24-hour helpline)
(www.victimsupport.org)
Eating disorders helpline:
Beat
Phone: 0808 801 0677 (adults) or 0808 801 0711 (for under-18s)
(www.b-eat.co.uk)
Learning disabilities helpline:
Mencap
Charity working with people with a learning disability, their families and carers.
Phone: 0808 808 1111 (Mon to Fri, 9am to 5pm)
(www.mencap.org.uk)
Parenting helpline:
Family Lives
Family Lives offers a confidential and free helpline service for families in England and Wales (previously known as Parentline). Please call us on 0808 800 2222 for emotional support, information, advice and guidance on any aspect of parenting and family life. Our helpline service is open 9am-9pm Monday to Friday and 10am-3pm Saturday and Sunday
Callers in Wales: If you would like to access this service in Welsh, find out how to request a call back here
Callers in Scotland: for callers from Scotland, Children 1st run Parentline Scotland and you may wish to contact them on 08000 28 22 33 Monday to Friday from 9am - 9pm.
Online chat: available 1:30pm-5:30pm every weekday excluding bank holidays here
Email: [email protected]
Online forum: here
(https://www.familylives.org.uk/)
Relationships helpline:
Relate
The UK's largest provider of relationship support.
(www.relate.org.uk)
Mental health resources:
submitted by Paranoiadestroyer to bristol [link] [comments]

SEO is easy. The EXACT process we use to scale our clients' SEO from 0 to 200k monthly traffic and beyond

Hey guys!
There's a TON of content out there on SEO - guides, articles, courses, videos, scams, people yelling about it on online forums, etc etc..
Most of it, however, is super impractical. If you want to start doing SEO TODAY and start getting results ASAP, you'll need to do a TON of digging to figure out what's important and what's not.
So we wanted to make everyone's lives super easy and distill our EXACT process of working w/ clients into a stupid-simple, step-by-step practical guide. And so we did. Here we are.
A bit of backstory:
If you guys haven't seen any of my previous posts, me and my co-founder own an SEO/digital marketing agency, and we've worked w/ a ton of clients helping them go from 0 to 200k+ monthly organic traffic. We've also helped some quite big companies grow their organic traffic (from 1M to over 1.8M monthly organic), using the exact same process.
So without further ado, grab your popcorn, and be prepared to stick to the screen for a while, cause this is going to be a long post. Here's everything I am going to cover:
Step #1 - Technical Optimization and On-Page SEO
Step #1 to any SEO initiative is getting your technical SEO right.
Now, some of this is going to be a bit technical, so you might just forward this part to your tech team and just skip ahead to "Step #2 - Keyword Research."
If you DON'T have a tech team and want a super easy tl;dr, do this:
If you’re a bit more tech-savvy, though, read on!
Technical SEO Basics
Sitemap.xml file. A good sitemap shows Google how to easily navigate your website (and how to find all your content!). If your site runs on WordPress, all you have to do is install YoastSEO or Rankmath SEO, and they’ll create a sitemap for you. Otherwise, you can use an online XML Sitemap generation tool.
Proper website architecture. The crawl depth of any page should be lower than 4 (i.e: any given page should be reached with no more than 3 clicks from the homepage). To fix this, you should improve your interlinking (check Step #6 of this guide to learn more).
Serve images in next-gen format. Next-gen image formats (JPEG 2000, JPEG XR, and WebP) can be compressed a lot better than JPG or PNG images. Using WordPress? Just use Smush and it’ll do ALL the work for you. Otherwise, you can manually compress all images and re-upload them.
Remove duplicate content. Google hates duplicate content and will penalize you for it. If you have any duplicate pages, just merge them (by doing a 301 redirect) or delete one or the other.
Update your ‘robots.txt’ file. Hide the pages you don’t want Google to index (e.g: non-public, or unimportant pages). If you’re a SaaS, this would be most of your in-app pages. ]
Optimize all your pages by best practice. There’s a bunch of general best practices that Google wants you to follow for your web pages (maintain keyword density, have an adequate # of outbound links, etc.). Install YoastSEO or RankMath and use them to optimize all of your web pages.
If you DON’T have any pages that you don’t want to be displayed on Google, you DON’T need robots.txt.
Advanced Technical SEO
Now, this is where this gets a bit more web-devvy. Other than just optimizing your website for SEO, you should also focus on optimizing your website speed.
Here’s how to do that:
Both for Mobile and PC, your website should load in under 2-3 seconds. While load speed isn’t a DIRECT ranking factor, it does have a very serious impact on your rankings.
After all, if your website doesn’t load for 5 seconds, a bunch of your visitors might drop off.
So, to measure your website speed performance, you can use Pagespeed Insights. Some of the most common issues we have seen clients facing when it comes to website speed and loading time, are the following:
Want to make your life easier AND fix up all these issues and more? Use WP Rocket. The tool basically does all your optimization for you (if you’re using WordPress, of course).
Step #2 - Keyword Research
Once your website is 100% optimized, it’s time to define your SEO strategy.
The best way to get started with this is by doing keyword research.
First off, you want to create a keyword research sheet. This is going to be your main hub for all your content operations.
You can use the sheet to:
  1. Prioritize content
  2. Keep track of the publishing process
  3. Get a top-down view of your web pages
And here’s what it covers:
Now that you have your sheet (and understand how it works), let’s talk about the “how” of keyword research.
How to do Keyword Research (Step-by-Step Guide)
There are a ton of different ways to do that (check the “further readings” at the end of this section for a detailed rundown).
Our favorite method, however, is as follows…
Start off by listing out your top 5 SEO competitors.
The key here is SEO competitors - competing companies that have a strong SEO presence in the same niche.
Not sure who’s a good SEO competitor? Google the top keywords that describe your product and find your top-ranking competitors.
Run them through SEMrush (or your favorite SEO tool), and you’ll see how well, exactly, they’re doing with their SEO.
Once you have a list of 5 competitors, run each of them through “Organic Research” on SEMrush, and you'll get a complete list of all the keywords they rank on.
Now, go through these keywords one by one and extract all the relevant ones and add them to your sheet.
Once you go through the top SEO competitors, your keyword research should be around 80%+ done.
Now to put some finishing touches on your keyword research, run your top keywords through UberSuggest and let it do its magic. It's going to give you a bunch of keywords associated with the keywords you input.
Go through all the results it's going to give you, extract anything that’s relevant, and your keyword research should be 90% done.
At this point, you can call it a day and move on to the next step. Chances are, over time, you’ll uncover new keywords to add to your sheet and get you to that sweet 100%.
Step #3 - Create SEO Landing Pages
Remember how we collected a bunch of landing page keywords in step #2? Now it’s time to build the right page for each of them! This step is a lot more straightforward than you’d think. First off, you create a custom landing page based around the keyword. Depending on your niche, this can be done in 2 ways:
  1. Create a general template landing page. Pretty much copy-paste your landing page, alter the sub-headings, paraphrase it a bit, and add relevant images to the use-case. You’d go with this option if the keywords you’re targeting are very similar to your main use-case (e.g. “project management software” “project management system”).
  2. Create a unique landing page for each use-case. You should do this if each use-case is unique. For example, if your software doubles as project management software and workflow management software. In this case, you’ll need two completely new landing pages for each keyword.
Once you have a bunch of these pages ready, you should optimize them for their respective keywords.
You can do this by running the page content through an SEO tool. If you’re using WordPress, you can do this through RankMath or Yoast SEO.
Both tools will give you exact instructions on how to optimize your page for the keyword.
If you’re not using WordPress, you can use SurferSEO. Just copy-paste your web page content, and it’s going to give you instructions on how to optimize it.
Once your new landing pages are live, you need to pick where you want to place them on your website. We usually recommend adding these pages to your website’s navigation menu (header) or footer.
Finally, once you have all these new landing pages up, you might be thinking “Now what? How, and when, are these pages going to rank?”
Generally, landing pages are a tad harder to rank than content. See, with content, quality plays a huge part. Write better, longer, and more informative content than your competition, and you’re going to eventually outrank them even if they have more links.
With landing pages, things aren’t as cut and dry. More often than not, you can’t just “create a better landing page.”
What determines rankings for landing page keywords are backlinks. If your competitors have 400 links on their landing pages, while yours has 40, chances are, you’re not going to outrank them.
Step #4 - Create SEO Blog Content
Now, let’s talk about the other side of the coin: content keywords, and how to create content that ranks.
As we mentioned before, these keywords aren’t direct-intent (the Googler isn’t SPECIFICALLY looking for your product), but they can still convert pretty well. For example, if you’re a digital marketing agency, you could rank on keywords like…
After all, anyone looking to learn about lead gen techniques might also be willing to pay you to do it for them.
On top of this, blog post keywords are way easier to rank for than your landing pages - you can beat competition simply by creating significantly better content without turning it into a backlink war.In order to create good SEO content, you need to do 2 things right:
  1. Create a comprehensive content outline
  2. Get the writing part right
Here’s how each of these work...
How to Create a Content Outline for SEO
A content outline is a document that has all the info on what type of information the article should contain Usually, this includes:
Outlines are useful if you’re working with a writing team that isn’t 100% familiar with SEO, allowing them to write content that ranks without any SEO know-how.
At the same time, even if you’re the one doing the writing, an outline can help you get a top-down idea of what you should cover in the article.
So, how do you create an outline? Here’s a simplified step-by-step process…
  1. Determine the target word count. Rule of thumb: aim for 1.5x - 2x whatever your competitor wrote. You can disregard this if your competition was super comprehensive with their content, and just go for the same length instead.
  2. Create a similar header structure as your competition. Indicate for the writer which headers should be h2, which ones h3.
  3. For each header, mention what it’s about. Pro tip - you can borrow ideas from the top 5 ranking articles.
  4. For each header, explain what, exactly, should the writer mention (in simple words).
  5. Finally, do some first-hand research on Reddit and Quora. What are the questions your target audience has around your topic? What else could you add to the article that would be super valuable for your customers?
How to Write Well
There’s a lot more to good content than giving an outline to a writer. Sure, they can hit all the right points, but if the writing itself is mediocre, no one’s going to stick around to read your article.
Here are some essential tips you should keep in mind for writing content (or managing a team of writers):
  1. Write for your audience. Are you a B2B enterprise SaaS? Your blog posts should be more formal and professional. B2C, super-consumer product? Talk in a more casual, relaxed fashion. Sprinkle your content with pop culture references for bonus points!
  2. Avoid fluff. Every single sentence should have some sort of value (conveying information, cracking a joke, etc.). Avoid beating around the bush, and be as straightforward as possible.
  3. Keep your audience’s knowledge in mind. For example, if your audience is a bunch of rocket scientists, you don’t have to explain to them how 1+1=2.
  4. Create a writer guideline (or just steal ours! -> edit: sorry had to remove link due to posting guidelines)
  5. Use Grammarly and Hemingway. The first is like your personal pocket editor, and the latter helps make your content easier to read.
  6. Hire the right writers. Chances are, you’re too busy to write your own content. We usually recommend using ProBlogger or Cult of Copy Job Board (Facebook Group) to source top writing talent.
Step #5 - Start Link-Building Operations
Links are essential if you want your content or web pages to rank.
If you’re in a competitive niche, links are going to be the final deciding factor on what ranks and what doesn’t.
In the VPN niche, for example, everyone has good content. That’s just the baseline. The real competition is in the backlinks.
To better illustrate this example, if you Google “best VPN,” you’ll see that all top-ranking content pieces are almost the same thing. They’re all:
So, the determining factor is links. If you check all the top-ranking articles with the Moz Toolbar Extension, you’ll see that on average, each page has a minimum of 300 links (and some over 100,000!).
Meaning, to compete, you’ll really need to double-down on your link-building effort.
In fact, in the most competitive SEO niches, it’s not uncommon to spend $20,000 per month on link-building efforts alone.
Pro Tip
Got scared by the high $$$ some companies spend on link-building? Well, worry not!
Only the most ever-green niches are so competitive. Think, VPN, make money online, health and fitness, dating, CBD, gambling, etc. So you know, the usual culprits.
For most other niches, you can even rank with minimal links, as long as you have top-tier SEO content.
Now, let’s ask the million-dollar question: “how do you do link-building?”
4 Evergreen Link Building Strategies for Any Website
There are a TON of different link building strategies on the web. Broken link building, scholarship link building, stealing competitor links, and so on and so on and so on.
We’re not going to list every single link building strategy out there (mainly because Backlinko already did that in their link building guide).
What we are going to do, though, is list out some of our favorite strategies, and link you to resources where you can learn more:
  1. Broken link building. You find dead pages with a lot of backlinks, reach out to websites that linked to them, and pitch them something like “hey, you linked to this article, but it’s dead. We thought you’d want to fix that. You can use our recent article if you think it’s cool enough.”
  2. Guest posting. Probably the most popular link building strategy. Find blogs that accept guest posts, and send them a pitch! They usually let you include 1-2 do-follow links back to your website.
  3. “Linkable asset” link building. A linkable asset is a resource that is so AWESOME that you just can’t help but link to. Think, infographics, online calculators, first-hand studies or research, stuff like that. The tl;dr here is, you create an awesome resource, and promote the hell out of it on the web.
  4. Skyscraper technique. The skyscraper technique is a term coined by Backlinko. The gist of it is, you find link-worthy content on the web, create something even better, and reach out to the right people.
Most of these strategies work, and you can find a ton of resources on the web if you want to learn more.
However, if you’re looking for something a bit different, oh boy we have a treat for you! We’re going to teach you a link-building strategy that got us around:
...And so much more, all through a single blog post.
Link-Building Case Study: SaaS Marketing
“So, what’s this ancient link-building tactic?”
I hear you asking. It must be something super secretive and esoteric, right?
Secrets learned straight from the link-building monks at an ancient SEO temple…
“Right?”
Well, not quite.
The tactic isn’t something too unusual - it’s pretty famous on the web. This tactic comes in 2 steps:
  1. Figure out where your target audience hangs out (create a list of the channels)
  2. Research the type of content your audience loves
  3. Create EPIC content based on that research (give TONS of value)
  4. Promote the HELL out of it in the channels from step 1
Nothing too new, right?
Well, you’d be surprised how many people don’t use it.
Now, before you start throwing stones at us for overhyping something so simple, let’s dive into the case study:
How we PR’d the hell out of our guide to SaaS marketing (can't add a link, but it's on our blog and it's 14k words long), and got 10k+ traffic as a result.
A few months back when we launched our blog, we were deciding on what our initial content should be about.
Since we specialize in helping SaaS companies acquire new users, we decided to create a mega-authority guide to SaaS marketing (AND try to get it to rank for its respective keyword).
We went through the top-ranking content pieces, and saw that none of them was anything too impressive.
Most of them were about general startup marketing strategies - how to validate your MVP, find a product-market fit, etc.
Pretty “meh,” if you ask us. We believe that the #1 thing founders are looking for when Googling “saas marketing” are practical channels and tactics you can use to acquire new users.
So, it all started off with an idea: create a listicle of the top SaaS marketing tactics out there:
  1. How to create good content to drive users
  2. Promote your content
  3. Rank on Google
  4. Create viral infographics
  5. Create a micro-site
...and we ended up overdoing it, covering 41+ different tactics and case studies and hitting around 14k+ words.
On one hand, oops! On the other hand, we had some pretty epic content on our hands. We even added the Smart Content Filter to make the article much easier to navigate.
Once the article was up, we ran it through some of our clients, friends, and acquaintances, and received some really good feedback.
So, now we knew it was worth promoting the hell out of it.
We came up with a huge list of all online channels that would appreciate this article:
  1. entrepreneur and startups (hi guys!). The first ended up loving the post, netting us ~600 upboats and a platinum medal. The latter also ended up loving the post, but the mods decided to be assholes and remove it for being “self-promotional.” So, despite the community loving the content, it got axed by the mods. Sad. (Fun fact - this one time we tried to submit another content piece on startups with no company names, no links back to our website, or anything that can be deemed promotional. One of the mods removed it for mentioning a link to Ahrefs. Go figure!)
  2. Hacker News. Tons of founders hang out on HN, so we thought they’d appreciate anything SaaS-related. This netted us around ~200+ upvotes and some awesome feedback (thanks HN!)
  3. Submit on Growth Hackers, Indie Hackers, and all other online marketing communities. We got a bunch of love on Indie Hackers, the rest were quite inactive.
  4. Reach out to all personal connects + clients and ask for a share
  5. Run Facebook/Twitter ads. This didn’t particularly work out too well for us, so we dropped it after 1-2 weeks.
  6. Run a Quuu promotion. If you haven’t heard of Quuu, it’s a platform that matches people who want their content to be shared, with people who want their social media profiles running on 100% auto-pilot. We also got “meh” results here - tons of shares, next to no likes or link clicks.
  7. Promoted in SaaS and marketing Facebook groups. This had awesome results both in terms of traffic, as well as making new friends, AND getting new leads.
  8. Promoted in entrepreneur Slack channels. This worked OK - didn’t net us traffic, but got us some new friends.
  9. Emailed anyone we mentioned in the article and asked for a share. Since we mentioned too many high profile peeps and not enough non-celebs, this didn’t work out too well
  10. Emailed influencers that we thought would like the article / give it a share. They didn’t. We were heart-broken.
And accordingly, created a checklist + distribution sheet with all the websites or emails of people we wanted to ping.
Overall, this netted us around 12,000 page views in total, 15+ leads, 6,000 traffic in just 2 promotion days.
As for SEO results, we got a bunch of links. (I would have added screenshots to all of these results, but don't think this subreddit allows it).
A lot of these are no-follow from Reddit, HackerNews, and other submission websites, but a lot of them are also pretty authentic.
The cool part about this link-building tactic is that people link to you without even asking. You create awesome content that helps people, and you get rewarded with links, shares, and traffic!
And as for the cherry on top, only 2 months after publishing the article, it’s ranking on position #28. We’re expecting it to get to page 1 within the new few months and top 3 within the year.
Step #6 - Interlink Your Pages
One of Google's ranking factors is how long your visitors stick around on your website.
So, you need to encourage users reading ONE article, to read, well, the rest of them (or at least browse around your website). This is done through interlinking.
The idea is that each of your web pages should be linked to and from every other relevant page on your site.
Say, an article on "how to make a resume" could link to (and be linked from) "how to include contact info on a resume," "how to write a cover letter," "what's the difference between a CV and a resume," and so on.
Proper interlinking alone can have a significant impact on your website rankings. NinjaOutreach, for example, managed to improve their organic traffic by 40% through better interlinking alone.
So, how do you do interlinking “right?”
First off, make it a requirement for your writers to link to the rest of your content. Add a clause to your writer guidelines that each article should have 10+ links to your other content pieces.
More often than not, they’ll manage to get 60-70% of interlinking opportunities. To get this to 100%, we usually do bi-annual interlinking runs. Here’s how that works.
Pick an article you want to interlink. Let’s say, for example, an article on 'business process management'.
The goal here is to find as many existing articles on your blog, where ‘business process management’ is mentioned so that we can add a link to the article.
Firstly, Google the keyword ‘business process management’ by doing a Google search on your domain. You can use the following query:
site:yourwebsite.com "keyword"
In our case, that’s:
site:example.com “business process management”
You’ll get a complete list of articles that mention the keyword “business process management.
Now, all you have to do is go through each of these, and make sure that the keyword is hyperlinked to the respective article!
You should also do this for all the synonyms of the keyword for this article. For example, “BPM” is an acronym for business process management, so you’d want to link this article there too.
Step #7 - Track & Improve Your Headline CTRs
Article CTRs play a huge role in determining what ranks or not.
Let’s say your article ranks #4 with a CTR of 15%. Google benchmarks this CTR with the average CTR for the position.
If the average CTR for position #4 is 12%, Google will assume that your article, with a CTR of 15% is of high quality, and will reward you with better rankings.
On the other hand, if the average CTR is 18%, Google will assume that your article isn’t as valuable as other ranking content pieces, and will lower your ranking.
So, it’s important to keep track of your Click Through Rates for all your articles, and when you see something that’s underperforming, you can test different headlines to see if they’ll improve CTR.
Now, you’re probably wondering, how do you figure out what’s the average CTR?
Unfortunately, each search result is different, and there's no one size fits all formula for average CTR.
Over the past few years, Google has been implementing a bunch of different types of search results - featured snippet, QAs, and a lot of other types of search results.
So, depending on how many of these clutter and the search results for your given keyword, you’ll get different average CTRs by position.
Rule of thumb, you can follow these values:
Keep in mind these change a lot depending on your industry, PPC competitiveness, 0-click searches, etc...
Use a scraping tool like Screaming Frog to extract the following data from all your web pages:
Delete all the pages that aren’t meant to rank on Google. Then, head over to Google Search Console and extract the following data for all the web pages:
Add all of this data to a spreadsheet.
Now, check what your competition is doing and use that to come up with new headline ideas. Then, put them in the Title Ideas cell for the respective keyword.
For each keyword, come up with 4-5 different headlines, and implement the (seemingly) best title for each article.
Once you implement the change, insert the date on the Date Implemented column. This will help you keep track of progress.
Then, wait for around 3 - 4 weeks to see what kind of impact this change is going to have on your rankings and CTR.
If the results are not satisfactory, record the results in the respective cells, and implement another test for the following month. Make sure to update the Date Implemented column once again.
Step #8 - Keep Track of Rankings & Make Improvements On-The-Go
You’re never really “done” with SEO - you should always keep track of your rankings and see if there’s any room for improvement.
If you wait for an adequate time-frame after publishing a post (6 months to a year) and you’re still seeing next to no results, then it might be time to investigate.
Here’s what this usually looks like for us:
​
​
​
​
...and that's it.
Hope you guys had a good read and learned a thing or two :) HMU if you have any questions.
If you want to read the full version in a more reader-friendly format, you can checkout our SEO process blog post here.
submitted by malchik23 to startups [link] [comments]

UK mental health helplines and resources

Here I will include a master post of UK mental health helplines/resources, feel free to message me directly if there is anything you would like me to add to this post.
Mental health helplines:
Shout
Shout is the UK’s first 24/7 text service, free on all major mobile networks, for anyone in crisis anytime, anywhere. We can help with urgent issues such as: suicidal thoughts, abuse or assault, self-harm, bullying and relationship challenges
Text Shout to 85258
(https://www.giveusashout.org/)
Mental Health Matters
Helpline for people with mental health problems, their carers, families and friends. The Team can offer emotional guidance and information and help people who may be feeling low, anxious or stressed or in extreme emotional distress and feel that there is nowhere else to turn. Support is also provided to people caring for another person and finding it difficult to cope. The service is confidential unless it is considered there is a risk to yourself or others. Webchat available 24/7
Phone: click here to find the different numbers for the geographical areas covered Email: [email protected]
Supportline
We offer confidential emotional support to children, young adults and adults by telephone, email and post. We work with callers to develop healthy, positive coping strategies, an inner feeling of strength and increased self esteem to encourage healing, recovery and moving forward with life.
Phone: 01708 765200 (hours variable - ring for details)
Email: [email protected]
The Silver Line
The Silver Line operates the only confidential, free helpline for older people across the UK that's open 24 hours a day, seven days a week, 365 days of the year. We also offer telephone friendship where we match volunteers with older people based on their interests, facilitated group calls, and help to connect people with local services in their area.
Phone: 0800 4 70 80 90
Email: [email protected]
Breathing Space
A confidential phoneline for anyone in Scotland over the age of 16, feeling low, anxious or depressed.
Phone: 0800 838587 (weekdays mon-thurs 6pm until 2am. Weekend Friday 6pm-Monday 6am)
(https://breathingspace.scot/)
C.A.L.L. Mental health helpline
Offers emotional support and information/literature on Mental Health and related matters to the people of Wales. Anyone concerned about their own mental health or that of a relative or friend can access the service. C.A.L.L. Helpline offers a confidential listening and support service.
Phone: 0800 132 737 or text help to 81066
(https://www.callhelpline.org.uk/)
Anxiety UK
Charity providing support if you've been diagnosed with an anxiety condition.
Phone: 03444 775 774 (Mon to Fri, 9.30am to 5.30pm)
(www.anxietyuk.org.uk)
Bipolar UK
A charity helping people living with manic depression or bipolar disorder.
Peer support line: Arrange a call back from our Peer Support Line. Book in a call with our chatbot- simply type in 'I would like to speak to someone' and select a date and time that works best for you.
Email us: [email protected]
(www.bipolaruk.org.uk)
Carers UK
We provide an expert telephone advice and support service. You can talk to us, no matter where you are in the UK or how complex your query is. We do benefits checks, and advise on financial and practical matters related to caring.
Phone: 0808 808 7777 (Mon-Fri 9am until 6pm)
Email: [email protected]
Online forum: here
(https://www.carersuk.org/)
Shelter
Shelter helps millions of people every year struggling with bad housing or homelessness through our advice, support, and legal services
England&Scotland phone number: 08088004444 (8am - 8pm on weekdays and 9am - 5pm weekends).
(https://www.shelter.org.uk/)
Wales phone number: 08000 495495 (9.30am – 4.00pm, Monday to Friday)
(https://sheltercymru.org.uk/)
For similar housing support in Ireland and NI: Ireland and Northern Ireland
CALM
CALM is the Campaign Against Living Miserably, for men aged 15 to 35.
Phone: 0800 58 58 58 (daily, 5pm to midnight)
(www.thecalmzone.net)
Mind
Promotes the views and needs of people with mental health problems.
Phone: 0300 123 3393 (Mon to Fri, 9am to 6pm)
(www.mind.org.uk)
No Panic
Voluntary charity offering support for sufferers of panic attacks and obsessive compulsive disorder (OCD). Offers a course to help overcome your phobia/OCD. Includes a helpline.
Phone: 0844 967 4848 (daily, 10am to 10pm)
(www.nopanic.org.uk)
OCD Action
Support for people with OCD. Includes information on treatment and online resources.
Phone: 0845 390 6232 (Mon to Fri, 9.30am to 5pm)
(www.ocdaction.org.uk)
OCD UK
A charity run by people with OCD, for people with OCD. Includes facts, news and treatments.
Phone: 0845 120 3778 (Mon to Fri, 9am to 5pm)
(www.ocduk.org)
PAPYRUS
Young suicide prevention society.
Phone: HOPElineUK 0800 068 4141 (Mon to Fri,10am to 5pm & 7 to 10pm. Weekends 2 to 5pm)
(www.papyrus-uk.org)
Rethink Mental Illness
Support and advice for people living with mental illness.
Phone: 0300 5000 927 (Mon to Fri, 9.30am to 4pm)
(www.rethink.org)
Samaritans
Confidential support for people experiencing feelings of distress or despair.
Phone: 116 123 (free 24-hour helpline)
(www.samaritans.org.uk)
SANE
Emotional support, information and guidance for people affected by mental illness, their families and carers.
SANEline: 0300 304 7000 (daily, 4.30 to 10.30pm)
Textcare: comfort and care via text message, sent when the person needs it most: (http://www.sane.org.uk/textcare)
(www.sane.org.uk/supportforum)
(www.sane.org.uk/support)
YoungMinds
Information on child and adolescent mental health. Services for parents and professionals.
Phone: Parents' helpline 0808 802 5544 (Mon to Fri, 9.30am to 4pm)
(www.youngminds.org.uk)
Veterans Gateway
The first point of contact for veterans seeking support. We put veterans and their families in touch with the organisations best placed to help with the information, advice and support they need – from healthcare and housing to employability, finances, personal relationships and more.
Phone: 0808 802 1212 Text: 81212 Email: submit here Live chat: here
(https://www.veteransgateway.org.uk/)
First Person Plural
First Person Plural (FPP) specialises in working for and on behalf of all those affected by Dissociative Identity Disorder (DID) and similar complex trauma-related dissociative identity conditions. These similar conditions include type 1 Dissociative Disorder Not Otherwise Specified (DDNOS), and a type of Other Specified Dissociative Disorder (OSDD) which is described as DID-like.
Phone: 01902810082 (if we do not pick up leave a message and we will contact you as soon as possible but this might not be for a few days as our office is not staffed everyday)
Email: [email protected]
Twitter: @DissociationFPP
LGBT+ helplines:
Switchboard LGBT
Switchboard provides a one-stop listening service for LGBT+ people on the phone, by email and through Instant Messaging.
Phone: 03003300630 (Open 10:00-22:00 every day)
Email: [email protected]
MindlineTrans+
MindLine Trans+ is a confidential emotional, mental health support helpline for people who identify as Transgender, Agender, Gender Fluid, Non-binary..
Phone: 03003305468 (Mondays and Fridays from 8pm to midnight.)
Mermaids UK
Mermaids provides a helpline aimed at supporting transgender youth up to and including the age of 19, their families and professionals working with them.
Phone: 0808 801 0400 (Open Monday - Friday; 9am - 9pm)
Email: [email protected]
(https://www.mermaidsuk.org.uk)
Abuse helplines (child, sexual, domestic violence):
NSPCC
Children's charity dedicated to ending child abuse and child cruelty.
Phone: 0800 1111 for Childline for children (24-hour helpline)
0808 800 5000 for adults concerned about a child (24-hour helpline)
(www.nspcc.org.uk)
Refuge
Advice on dealing with domestic violence.
Phone: 0808 2000 247 (24-hour helpline)
(www.refuge.org.uk)
Women's Aid
Women’s Aid is the national charity working to end domestic abuse against women and children.
Email: [email protected] Live chat: Our hours are Monday to Friday 10:00am - 4:00pm, Saturday and Sunday 10:00am-12:00pm. Here
Respect Men's advice line
The Men’s Advice Line is a confidential helpline for male victims of domestic abuse and those supporting them. We offer advice and emotional support to men who experience abuse, and signpost to other vital services that help keep them and their children safe.
Call: 0808 8010327 or visit: here
Respect phoneline
The Respect Phoneline is an anonymous and confidential helpline for men and women who are harming their partners and families. We provide specialist advice and guidance to help people change their behaviours and support for those working with domestic abuse perpetrators.
Call: 0808 8024040 or visit: here
Honour based abuse/violence, forced marriage and/or female genital mutilation helplines
Freedom Charity
We aim to empower young people to feel they have the tools and confidence to support each other and have practical ways in which they can help their best friend around the issues of family relationships which can lead to early and forced marriage and dishonour based violence
(https://www.freedomcharity.org.uk/)
Phone: 0845 607 0133 ; or text "4freedom"to 88802 (24-hour helpline)
Halo Project
Halo Project Charity is a national project that will support victims of honour-based violence, forced marriages and FGM by providing appropriate advice and support to victims. We will also work with key partners to provide required interventions and advice necessary for the protection and safety of victims.
Phone: 01642 683 045 (9am-5pm)
(https://www.haloproject.org.uk/)
Karma Nirvana
Karma Nirvana is an award-winning National charity supporting victims of honour-based abuse and forced marriage. Honour crimes are not determined by age, faith, gender or sexuality, we support and work with all victims
Phone: 0800 5999 247 (Mon-Fri, 9am-5pm)
(https://karmanirvana.org.uk/)
Addiction helplines (drugs, alcohol, gambling):
Alcoholics Anonymous
Phone: 0845 769 7555 (24-hour helpline)
(www.alcoholics-anonymous.org.uk)
Gamblers Anonymous
Phone: 0330 094 0322
(www.gamblersanonymous.org.uk)
Narcotics Anonymous
Phone: 0300 999 1212 (daily 10am to midnight)
(www.ukna.org)
Drugfam
Support for families, friends and partners affected by someone else’s addiction to drugs or alcohol.
Phone: 0300 888 3853
(https://www.drugfam.co.uk/)
Alzheimer's helpline:
Alzheimer's Society
Provides information on dementia, including factsheets and helplines.
Phone: 0300 222 1122 (Mon to Fri, 9am to 5pm. Weekends, 10am to 4pm)
(www.alzheimers.org.uk)
Bereavement helplines:
Cruse Bereavement Care
Phone: 0808 808 1677 (Mon to Fri, 9am to 5pm)
Email: [email protected]
CruseChat
(https://www.cruse.org.uk)
Blue Cross for pets
If you have lost, or are facing saying goodbye to, a much loved pet and need somebody to talk to, our Pet Bereavement Support Service is here for you every day from 8.30am – 8.30pm
Phone: 0800 096 6606
Email: [email protected]
The Compassionate Friends
The Compassionate Friends is a charitable organisation of bereaved parents, siblings and grandparents dedicated to the support and care of other similarly bereaved family members who have suffered the death of a child or children of any age and from any cause
Phone: 0345 120 3785 (9:30am - 4:30pm Mon to Fri)
Email: [email protected]
Crime victims helplines:
Rape Crisis
To find your local services phone: 0808 802 9999 (daily, 12 to 2.30pm, 7 to 9.30pm)
(www.rapecrisis.org.uk)
Victim Support
Phone: 0808 168 9111 (24-hour helpline)
(www.victimsupport.org)
Eating disorders helpline:
Beat
Phone: 0808 801 0677 (adults) or 0808 801 0711 (for under-18s)
(www.b-eat.co.uk)
Learning disabilities helpline:
Mencap
Charity working with people with a learning disability, their families and carers.
Phone: 0808 808 1111 (Mon to Fri, 9am to 5pm)
(www.mencap.org.uk)
Parenting helpline:
Family Lives
Advice on all aspects of parenting including dealing with bullying.
Phone: 0808 800 2222 (Mon to Fri, 9am to 9pm. Sat to Sun, 10am to 3pm)
(www.familylives.org.uk)
Relationships helpline:
Relate
The UK's largest provider of relationship support.
(www.relate.org.uk)
Mental health resources:
submitted by Paranoiadestroyer to bristol [link] [comments]

can i gamble online in pa video

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